IF AT FIRST YOU DON’T SUCCEED, HIRE A PROFESSIONAL
Goose Island was prepping to launch their latest and greatest creation, Next Coast IPA.
So we thought, let’s get Budweiser to give us a Super Bowl placement to do it. But just like when we asked last year, they said no.
So this year, we decided not to take any chances and bring in a hired gun.
Leading up to the launch, we teased the release of the new beer on pre-roll and mobile.
CREDITS
ECD: Adam Chasnow
CD: Mark St. Amant, Jason Pierce
ACD Copy: Daniel Berenson
ACD Art: Bryan Denman