THE PILLS ARE BACK
Released in 2010, the first iteration of Beats Pills characters were brash, wild, and for some reason, totally naked.
So when Beats asked us to revive the concept, we partnered with Ben Marshall, Desi Banks, and Meg Stalter to do just that.
We also gave them clothes so you don’t need to look at their weird plastic naked bodies. You’re welcome.
CREDITS
ECD: Jeremy Wirth
CD: Daniel Berenson, Will Lindberg
Senior Copywriter: Shelby Guller
Senior Art Director: Hannah Tutera